The former digital director of President Trump’s 2016 campaign, Brad Parscale, has been identified campaign manager for the 2020 re-election campaign.
A political novice prior to the opening of the 2016 race, Parscale oversaw the campaign’s digital activities from the San Antonio offices of his web designing and strategy firm Giles-Parscale. What began as a one-man operation in 2015 grew into one of the most successful–and controversial–digital campaigns in presidential record, with Parscale’s team working alongside embedded staffers from Facebook, Twitter, and Google to fine-tune the campaign’s ad online.
“Brad was essential in delivering a disciplined engineering and data-driven approach to how the 2016 campaign was passed, ” mentioned Trump advisor and son-in-law Jared Kushner in a statement. “His leadership and expertise will help build a best-in-class campaign.” The report of Parscale’s brand-new post was first reported by the Drudge Report.
Parscale eventually assumed broader responsibilities beyond digital advertising during the last election round, but his elevation to the role of campaign administrator hints team Trump believes the political battles of the future will be won and misplaced online. They’ll likewise start early. President Obama did not announce his 2012 re-election campaign until April of 2011. President Trump, by comparison, filed his paperwork to the Federal Election Commission the day of his inauguration.
Parscale is one of the few people to have worked alongside Trump since the earliest days of his primary campaign in 2015. New to politics, he approached campaign ad as he had buying digital ads for commercial-grade clients in Texas, where “hes spent” the majority of his career.