“There are a lot of really great filmmakers out there globally, ” KweliTV founder DeShuna Spencer told me. “For us, we’re offering an boulevard for filmmakers of coloring to make money off of their work and be celebrated for the project they do.”
Perhaps, even more importantly, KweliTV wants to be a source of authentic storytelling of the black community from the black view. A recent study testified the mainstream media( news and ruling media) offers a consistently warped position of black people and black households. For instance, black households represent 59 percent of the poorest of the poor in mainstream media even though they make up merely 27 percentage of low-income people,
according to Color of Change. Meanwhile, white-hot households make up only 17 percentage of low-income people while they officially represent 66 percent of the country’s low-income population.
Kweli, which entails “truth” in Swahili, aims to tell all sides of the black experience. In order for content to be featured on KweliTV, the the main persona needs to be of African descent and “not the sidekick, the friend of the fair godmother, ” KweliTV founder DeShuna Spencer told me. “The black person has to be the primary character.”
An example of some KweliTV content is a film called Something Necessary . Established by Kenyan filmmaker Judy Kibinge, Something Necessary em> explores life after the civil unrest in Kenya following the 2007 elections through the eyes of a woman named Anne. In 2013, the movie was nominated for audience selection honor at the Chicago International Film Festival and screened at the Toronto International Film Festival.
IMG 2 TT